Become a Dealer

 Why Choose Office Choice

Welcome to Office Choice

Office Choice Limited is the leading Australian owned independent dealer group comprising stationery and office product resellers.

Established in 1993 as a small buying group, our member-owned national network now services over 180 locations across Australia. Office Choice takes pride in its strong brand presence and unique customer service proposition that resonates strongly in the office products market. As an Office Choice member, you can leverage the group’s resources to create your own business opportunities. The Office Choice business model prides itself on delivering initiatives that support store growth and profitability.

Member benefits are significant and include regular financial rebates and purchasing guidance. Members are also supported by a passionate National Support Office that provides services in Marketing, Purchasing, IT and Operations. The group's point of difference lies in supplier relationships, trading terms and the group buying power. Office Choice has access to over 60,000 products across every office category, ensuring the best selection of brands and products for its customers.

Office Choice members enjoy the backing of a comprehensive National Marketing Program to deliver powerful campaigns, helping you grow your business. Members also benefit from a state-of-the-art IT platform supported by the National Support IT Department and best business practice guidance through the Operations Department.

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Choosing Office Choice

With a strong history of growth and success, Office Choice is passionate about the prosperity and competitiveness of stationery and office products independents in Australia. We continue to grow and give our members the tools and support required to thrive well into the future. In a competitive landscape, Office Choice is the brand with a personality that consumers resonate with.

We promote a strong customer service focus for members and end users alike, whilst supporting and building a unique proposition in the Australian market. We're always looking for new members & store operators to become part of our family, so if you want to be part of an office products industry evolution, join us. It’s your choice! 

Independently Owned & OperatedAustralian Owned & Operated

Office Choice is governed by a Board of Directors – a group of Office Choice members voted in by the membership. The Office Choice Annual General Meeting and Conference allows members to analyse strategies and review the year and group outcomes with other dealers and key suppliers.

Annual State Meetings are held in selected capital cities across the country, providing members with the opportunity to speak face-to-face with key National Support Office staff and Board members.

Why Choose Office Choice

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The power of a brand.

Our targeted marketing program encompasses a comprehensive multi-channel approach, including traditional and digital marketing strategies.

The Office Choice brand is backed by a unique value proposition and point of difference that resonates with current and prospective customers alike. Members enjoy the exclusive use of the brand, ensuring a high profile on a local and national level. Our official brand ambassador, Joan the Office Manager is a key part of our brand and helps tell our story, communicating our irreverent personality.

The National Marketing department is available for members to receive production assistance and strategic counsel for all marketing requirements. Our national website is a pivotal tool in driving new customer referrals direct to dealer. Our online presence is constantly optimised to positively impact SEO.

Our National Marketing Program is a benchmark for the office products industry, and includes:

  • Campaigns planned and executed throughout the year.
  • National advertising via a multi-channel strategy.
  • Promotional catalogues in printed & online formats.
  • Customer acquisition programs including Telemarketing campaigns.
  • Digital Programs including SEO, SEM, Digital Display, and e-mail marketing campaigns.
  • In-store campaign materials and POS posters.
  • Social media via all OCL platforms.
  • A public relations strategy.
  • A customer referral program via our 1300 number.
Marketing Content Examples OC

To ensure members can effectively position themselves in their local communities, a Local Area Marketing (LAM) Program and access to a template toolbox promotes the execution of local and community-based initiatives and helps dealers deliver these effectively into their local areas. Office Choice boasts a social media savvy brand that has a presence on the following platforms: Facebook, Linkedin, Youtube & Google+.

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Support for all aspects of your business.

Ready to assist you with everything you could need to grow your business with Office Choice, we want to be hands-on with every dealer.

We spend time with our dealers in their business, to evaluate the business and identify opportunities and develop growth strategies that align to the future goals of Office Choice. Office Choice members are offered budgeting templates and strategic business planning tools to assist with the running of your business. Members have access to Best Practice manuals, and are provided with industry benchmarks to compare your Key Performance Indicators.

Our strong, proven business model delivers initiatives that support store growth and profitability. Office Choice has a National Support Office team in Melbourne that delivers a high level of service and a strong commitment to members. The team is passionate about the success of your business. By constantly monitoring the changing industry, the National Support Office ensures that members are given the tools to excel in a dynamic environment.

Members are provided access to a wide range of non-trade benefits and discounted group rates via third party services including insurance, banking, car fleet, HR advice, debt collection and other benefits.

The team at the National Support Office provide advice and counsel to members regarding operational and tactical tools, services, and best practice, particularly in the areas of marketing, IT, product, operations and process. They pride themselves on a ‘can-do’ proposition and a friendly approach towards members.

Our state-of-the-art Intranet, connects our members with the knowledge and support they need. Accessible from desktop, tablet or mobile, our intranet provides our members with constant access to all of the information they need, including: 

  • Ready-made marketing tools to complement national promotions, local marketing initiatives and templates.
  • Business tools and best practice guides, continually updated to assist in driving our members business forward.
  • Connection to business services such as uniforms, HR support, promotional products and more.
  • Managed product database containing information on our entire range with the ability to download product data, including the latest prices.
  • Instant visibility of trading terms and supplier information.
  • Internal discussion forums where members can discuss business improvement, industry happenings and facilitate stock trading. 

Office Choice Operations

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Group buying power to reduce your cost of doing business.

By using our collective strength, Office Choice members benefit from discounted buy prices compared to those that independents would normally expect to pay.

Office Choice enjoys purchasing power through strong commercial relationships with all key suppliers. This ensures we consistently provide and maintain competitive national trading terms and buy prices. We offer members a generous rebate program paid quarterly based on purchases from preferred suppliers.

Office Choice members have access to a huge range of products across traditional and evolving product categories. This ensures the best selection of high-profile brands as well as cost-effective alternatives for your customers. Access to over 70 preferred suppliers allows dealers to maximise strong supplier relationships, in addition to our national wholesaler program with GNS Wholesale Stationers.

Product information is maintained in a Product Inventory Management System that contains the most accurate and up to date information on all available Managed Range products. Suggested national sell pricing is provided for our managed range to assist our members to generate a profitable margin. Members receive ongoing category support with new product launches and regular information, updates and notifications covering industry developments and price changes.

Supplier Partners

We stock brands from all over the world. Our suppliers help us provide you with great offers, new products and updated product ranges on a regular basis. 

Catalogues

A comprehensive suite of printed and digital catalogues is available, including our annual Full Line Catalogue and Diary Catalogue. We also produce a range of speciality catalogues for non-core categories including Education, Furniture, and Kitchen & Cleaning.

Big Brands in Business Solutions


Office Choice Merchandise

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Choosing the right IT solution is one of the most important decisions you'll make for your business.

Office Choice dealers have access to the Office Choice web platform and fully integrated business software at a significantly subsidised rate.

Business Software

With an intuitive Windows interface, our preferred ERP supports every key aspect of your business. In order to make informed business decisions, having accurate and comprehensive information at hand is vital.

Business Intelligence is embedded in the application with data sourced and updated in real time. Some features include key metrics, trending data and a set of standard business reports. Reports are provided in easy to use formats such as PDF, Excel, HTML and email. The system can be accessed remotely from anywhere in the world.

Key features of our Business Software include:
- Finance & accounting with an integrated general ledger, sales and purchase orders, AP/AR invoice management, POS function and reconciliations.
- Debtor management, supply chain management and stock control.
- Inventory management (pricing, stock, supplier and warehouse).
- Support for an integrated website.
- Office Choice data integration that allows easy import and update of master product data.
- Additional modules including payroll, service & CRM are also available.

Website & eCommerce Solutions

Office Choice offer members cost-effective, easy to use, fully hosted eCommerce solutions supported by our own IT department. Members utilising our preferred ERP software are provided with a tightly integrated eCommerce solution with synchronisation of product and customer information. This includes automatic import of customer orders. Members using their own business software are provided with a standalone eCommerce website with identical branding and experience for their customers. Both solutions provide a modern, responsive website that allows your customers to place orders via their desktop, tablet or smartphone wherever they are.

Office Choice minimises the amount of time required to maintain a quality website by providing and updating product information on an ongoing basis.

Key features include:
- Customer accounts that can be set to appropriate pricing levels or customer-specific contracted pricing.
- An easy to use customer experience with the display of order history, an order approval process, ability to pre-configure customer favourite products, and multiple users per customer.
- Ongoing product data maintenance for the Office Choice core range.
- Automatic updating of websites to support National Marketing promotions.

IT Support

More Information

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